OBJECTIVES
The Trust’s objectives are directly related to increasing the level of year round visitation to all attractions. To achieve this it undertakes activities that entice local, national and international visitors to discover Bendigo and our attractions, to stay as long as possible and encourage their return.
OUR VISION
To be the most inspiring living heritage experience in Australia.
OUR MISSION
We will operate, champion and grow living heritage assets and experiences that enrich Bendigo.
OUR VALUES
- We CARE
- We are FLEXIBLE
- We are COMMITTED
- We are PROUD
- We are SAFE
Board of Directors:
Tom Smith, Chairman
His former board and strategic roles include Chairman of the Country Victorian Tourism Council; founding Chairman of Destination Melbourne; Board Director of Tourism Victoria for 12 years; led the restructure of Regional Tourism along with the introduction of Regional Tourism Boards across Victoria; and formerly a Regional Tourism Advisor.
Tom was recognised for his contributions to Victorian Tourism in 2003 when he was named Tourism Achiever of the Year at the Victorian Tourism Awards. He was awarded a Centenary Medal by the Federal Government in 2000 for his contribution to regional tourism and his focus on nurturing young tourism professionals.
Now living in Bendigo, Tom is keen to bring his tourism and destination marketing experience to the Board.
Adam Webb, Deputy Chair
During his career Adam has held positions across sales distribution, strategy development, human resources and customer experience at Westpac, AMP and CBA, where he led a significant number of transformational and regulatory reform programs. In March 2023 he was appointed as Head of Mergers and Acquisitions for Count Ltd (ASX: CUP).
Adam holds a Bachelor of Business from Swinburne University of Technology with a major in Public Relations, Advanced Diploma in Financial Services, is a member of the Australian Institute of Company Directors and has completed studies in digital transformation through Copenhagen Business School.
Mark Andrew
Mark is a member of the Australasian Institute of Mining and metallurgy, holds a First-Class underground Mine Managers Certificate and a Master of Mining Engineering.
Mark is passionate about the community in Bendigo, residing locally with his wife and young family.
Mark has been a member of the Board since 2019.
Michael McGowan
Michael has had a long association with The Bendigo Trust as a volunteer, principally through his involvement with the Bendigo Tramways since 1972.
In 2006, he retired from teaching in Swan Hill after 32 years of service with the Department of Education.
Michael has been a member of the board since 2007.
Mayor Andrea Metcalf, Council Nominee
Stacie Wright
Tony Wulff
Tony is passionate about the local Bendigo region and lives locally with his wife and children and has been a member of our board since 2022.
James Reade - CEO
James is a strategic thinker with more than 15 years’ experience in the community development, Local Government, State Government and private sectors.
James is driven by supporting others and driving change that creates communities where all people can belong, contribute and be valued.
Most recently, James has been working as part of the management team with Spotless at the Bendigo Hospital Project.
James joined our team as CEO in 2020.